Project notes: This banner appeared in the 15 key battleground states exclusively and only on Election Day 2008. Separate versions of the design were made for each state, swapping out the code for the time, timezone, and state name. The banner acted as a last-minute reminder to those states with electoral votes on the line on election day. The countdown graphics are set to run to zero after the closing time displayed in the ad. So you’re out of luck if you’re checking this out after 9PM on any given day. It will start ticking away again after midnight.